How Interior Designers Can Use WhatsApp DMs to Close More Projects

When it comes to converting leads, your WhatsApp DMs are more powerful than you think. Most interior designers leave money on the table simply because they don’t know how to use DMs the right way.
Let’s break it down in a simple, no-fluff way:
1. First Impression Matters – Keep It Human
Don’t start with “Hi, we do interiors, are you looking for services?”
Instead, greet with warmth and personalise it a bit:
“Hey [Name], saw your interest in home interiors. Would love to know your vision for the space!”
This opens up a conversation, not a sales pitch.
2. Don’t Rush the Quote
The biggest mistake? Quoting too soon.
Understand what they want first — their budget, timeline, style, etc.
Build the value before the price. Because people don’t pay for your service, they pay for what they believe it’s worth.
3. Follow a Simple Flow
Here’s a basic structure you can follow:
✅Greet them warmly
✅Ask what they’re looking for
✅Share a quick intro about your work (not a long paragraph!)
✅Ask if you can share some ideas/samples
✅Then slowly take the conversation forward
✅Keep it short, friendly, and easy to respond to.
4. Use Voice Notes (But Smartly)
Voice notes help you sound real.
Just don’t make them too long or send too many.
Use them to add warmth or explain a point quickly.
5. Give Them a Reason to Come Back
If they stop responding, don’t spam.
After a few days, drop a soft message like:
“Hey, just checking in to see if you’re still exploring ideas for your home 😊”
You’re not pushing, you’re caring. Big difference.